We believe marketing is much more than just advertising. It’s about uncovering a brand’s soul and connecting audiences to that brand. Our passion is in creating a consistent marketing message for our clients and delivering it to their customers. Our ideas are big; they capture customer’s attention, and yield the kind of results our clients are looking to gain.

We work in partnership with a varying group of talented and trusted professionals to design innovative marketing solutions specific for your brand. Through this network of partners, The Anderson Group is able to provide the resources necessary for our client’s success by connecting all their marketing efforts under one brand strategy.

We’re a full-service agency with a focus on delivering very customized, attentive service to our clients and developing not only a strong brand message for them but a relationship with them. We understand growing trends and utilize technology available to create a competitive advantage for the brands we represent. Our concepts are forward thinking, creatively expressed and designed to give brands the edge they’re looking to achieve.


Who are you, and why should anyone care?

It’s our job to get to the bottom of these questions. Uncovering a brand’s soul and developing meaningful connections for audiences is our passion. It’s so much more than a logo. Or a tagline.

Our consistent brand messaging gives customers more reasons to buy into a brand, and ever become brand ambassadors.

Amplify your voice.

It’s getting harder to reach people these days. We are all inundated with messages constantly, and it takes a creative concept and flawless execution to turn heads. Print campaigns. Outdoor. Direct Mail.

There are thousands of messages asking for attention every day. Our team of writers and art directors deliver strategic multimedia campaigns that deliver results.

If we build it, they will come.

It’s all about your web presence these days. And we can make you look good. It starts with a well-planned site map, and a clean, focused design. It instantly becomes a strong marketing tool you can use to grow your business.

For many businesses, the website is more important than the physical space. Let us help you stage your site for a lot of successful showings.

Knowledge is power.

How can we speak with authority on your behalf? Because we take the time to learn your business and the unique challenges you face.

This informs a marketing strategy that is in tune with your business goals, getting us all pulling in the same direction.

Get everyone talking.

Todays consumers expect an authentic brand experience. Social media makes brands directly accessible to everyone, which creates a great opportunity to have conversations with their customers.

We help brands communicate, connect and keep the conversation going without veering away from the brand strategy.

Image is everything.

Photography is your brand’s art, and we’ll work hard to make sure your images tell your story and put your brand in a positive light. Whatever product or service you sell, unique images and other visual materials should be staples of your marketing mix.

We're Creative

Creative thinking is our specialty. We love to take any challenge and develop a creative solution that will stand out among the rest.

We're Passionate

We just love helping businesses succeed. Your goals become ours, and we relish in the challenge of developing impactful brands and marketing campaigns.

We're Easy To Work With

We work so closely with our clients that most quickly become friends. After all, marketing and branding doesn’t have to be so snooty, does it? Let’s grab a coffee and you can judge for yourself.

Achieve Tutoring Center

“The Anderson Group was fantastic to work with. I wanted to revamp my website so it would better represent my business through the messaging, photos, and overall layout. Throughout this process Sue and her team worked hard to deliver all that I was asking and consistently checked in with me along the way. I am very happy with the final product and the quality of service The Anderson Group provided! “
Amy Gortsema


Achieve Tutoring Center


Calvary Schools of Holland

The Anderson Group has been a powerful partner with our school through the years.  Their knowledge in marketing, branding and promotion has allowed us to create great material that that has brought us results!  Anderson Group’s ability to walk alongside us with our marketing efforts – print, banners, mailings, website, branding – has allowed us keep moving the huge task growth and development forward.

Bryan Walker

Executive Director/Head of School

Calvary Schools of Holland



Terra Square

The Anderson Group is a highly skilled and professional team that was able to help create a powerful brand for our community project, Terra Square. They were able to capture the essence of our vision for the space and craft a venue name and brand that was perfect for the space.  It was a pleasure working with them.

Michelle Fare

Executive Director – Hudsonville Area Chamber of Commerce
Marketing Coordinator & DDA Director – City of Hudsonville

Hackney Grover

Dear Sue and Donna,

It was such a pleasure working with both of you on our website and brand update. Both of you were prompt, professional and courteous. We are thrilled with the results. Many of our friends, family and clients have noticed the updates and are very complimentary.

Thank you for all your hard work and perseverance you exhibited!

Looking forward to our continued professional relationship.

Tina Glazier

Office Administrator
Hackney Grover


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2516 Wagonwheel, Jenison MI 49428

2667 Hawthorne Ct, Jenison MI 49428